ABOUT OUR COMPANY

MHK GROUP – The Journey of Establishing Position and Reaching New Heights

Founded on November 8, 2017, MHK GROUP Investment and Trading Joint Stock Company (MHK GROUP) entered the market with a strong ambition in the fields of investment and commerce.

Although established later than its sibling company, Anh Minh Gift (founded in 2015), MHK GROUP has never been overshadowed. Instead, the company has leveraged its youthful spirit, flexibility, and strategic vision to continuously grow and evolve. Over the years, MHK GROUP has steadily overcome challenges, strengthened its market position, and built a reputable brand trusted by both customers and partners.

The most significant milestone in the company’s growth and ecosystem expansion came in 2026, when MHK GROUP officially acquired PURE GLOBAL — a reputable essential oil and cosmetics manufacturing brand with a strong heritage since 2016. This strategic acquisition not only expanded MHK GROUP’s investment portfolio into green manufacturing, health care, and beauty industries, but also created a solid foundation for optimizing resources and driving sustainable development in the future.

Mission – Vision – Core Values

To guide MHK GROUP toward sustainable growth and greater achievements, the company operates based on a strong and consistent compass of values:

🎯 Mission

“Creating Sustainable Value – Enhancing Quality of Life.”

MHK GROUP is committed to delivering effective investment solutions, high-quality commercial products, and health & beauty care products through PURE GLOBAL. Beyond profitability, we aim to create long-term value for customers, shareholders, and contribute positively to the development of the community.

👁️ Vision

“To become a leading multi-industry Investment and Trading Group, pioneering green and sustainable living trends.”

Following the acquisition of PURE GLOBAL in 2026, MHK GROUP has set a long-term vision toward 2030 to build a powerful ecosystem that harmoniously combines strong financial investment capabilities with the production of natural, safe, and health-conscious cosmetic products.

💎 Core Values

MHK GROUP builds its corporate culture and brand reputation upon four key pillars:

TÂM – Dedication & Responsibility

Placing the interests and satisfaction of customers and partners at the center of every action. Conducting business with integrity and the highest sense of social responsibility.

TẦM – Vision & Strategy

Continuously staying ahead of market trends, embracing innovation, and enhancing management capabilities to elevate the company to international standards.

TÍN – Trust & Credibility

Considering trust as the honor of the business. Committed to fulfilling every promise to customers and partners while maintaining the highest product quality standards.

TINH – Excellence & Quality

Striving for operational efficiency and excellence in every product — especially PURE GLOBAL’s essential oils and cosmetic lines — delivering the best possible customer experience.